Hot Olive Agency
I help brands leverage organic content on social media, email, and more.
💻 When We Can’t Log Off
This week I felt like I was being pulled into a whirlpool. It wasn't client deadlines or algorithm changes throwing me off (again)... but because every social platform turned into everyone else's soapbox. When the feed floods with political stances, graphic videos, and nothing but bad news, logging off usually isn’t an option. We get paid to be online. I saw this, LinkedIn post reading "it's a terrible time to have a Very Online Job" 🙋🏻♀️ I feel that. Instead of adding to the noise, I want to...
🔄 Retargeting: Why It Wins Conversions
On The Menu For This Week’s Tapas [REFRAME] 🤝 Following up is simple, retargeting can do it for you [STORY] 📈 Retargeting drove 2–5% of results in the first 24 hours [TO DO] ✅ Add a retargeting audience to your next campaign Ask any top sales person to share their #1 secret to closing accounts, they'll say the same thing: Follow up. That's great for sales people... but what does that matter for digital marketers? The same is true, but the method is different. ENTER: Retargeting (or...
📰 MARKETING NEWS: A Case for Cracker Barrel
With everything going on this week (T-Swift’s engagement), it’s easy to have missed the big marketing news: Cracker Barrel joined the club of brands who have rebranded and immediately regretted it. Tuesday, Aug 19, Cracker Barrel announced their rebrand with a “simplified” version of their original logo. AKA they removed the “Old Timer” and the barrel from their logo mark. One week (to the day) later, on Tuesday, Aug 26, the brand announced they were reverting to the previous logo mark....
🍷 Red, white, or rosé?
On The Menu For This Week’s Tapas: [STORY] 🍷 Red, white, or rosé? [INSIGHT] 🧪 Testing, but make it an activity [BOOK REC] 📚 In a mess? This book scan help. T-minus 30 days until my wedding! Since this season is rapidly coming to an end, I’m sharing a story from wedding planning. We went to Total Wine to taste test which wines we wanted for the big day. I walked out with 3 new favorites — a red, a white, and even a rosé. Each wine needed to serve 2 purposes: They needed to be something I would...
🏚️ The Case Behind Posting Ugly Content
On the Menu for This Week’s Tapas: [REFRAME] 🎬 Produced Doesn’t Mean Perfect [STAT] 📊 Lo-Fi: +40% views, +30% reach [CHALLENGE] 📦 Post It I got this package in the mail from a friend. She said: “I have no idea what it is, but this description sounded just like you.” Forgotten stories about southern food? Sign me up. Sure, I was surprised to get a package, but I was thrilled to peel away the brown paper wrapping to see what book was hiding underneath. Honestly, the plain wrapping was part of...
🚫 Why A Plan ≠ A Strategy
On the Menu for This Week’s Tapas: [STORY] ✈️ Why Southwest plays a different game (and wins) [FRAMEWORK] 🎯 The 4-step strategy formula I swear by [REMINDER] 📌 Social media is a channel, not a strategy. I watch this video every 6-9 months. Because it is the best explanation of what strategy actually is and no one seems to care about why that matters, but first... A STORY. I had two family weddings the same weekend. One in Nashville, the next one in Durham, North Carolina 24-hours later. Since...
❤️🩹 A $200 Fix That’s Better Than Starting Over
Last week, I shared how pursuing an ADHD diagnosis has changed how I work. And anytime I talk about what’s going on behind the scenes, life and business, I get the most kind, thoughtful replies. Genuinely, thank you, Reader. I read every email. Each makes my day. Every. Time. All this feedback made me realize I need to lean more into that part of myself: Sharing what I'm having trouble with, so we BOTH can learn from it. On The Menu For This Week’s Tapas: SOUTHERN SAYIN' 👩🔧 If it ain't...
🧐 Getting diagnosed in my 30s? Can’t say I’m shocked.
On The Menu For This Week’s Tapas: TOOL 💻 Flow Club Virtual Coworking REFRAME 🎓 Playing (Grad)School DISCOVERY 💡Community is a MUST I’m realizing that my "quirky-Raven-isms" might actually be signs of ADHD. 🥸 I’ve officially started the diagnosis process, and honestly, it’s wild this hasn't come up sooner. Like: I have a constant need to have a dozen projects going at once The belief that this productivity tool will unlock my full potential (RIP to Monday, Notion, Trello, Asana, ClickUp...)...
🥇 Pinterest leads the pack on AI
📰 News! Getcha Marketing News, Here... A social media platform taking a stand against AI?!? I see you Pinterest... Last week, I was scrolling Pinterest and saw this gorgeous office space. Right as I was about to pin it to my home makeover board, I saw a little marker in the bottom left corner: "AI Modified". The space looks like it could be a real space in someone's home. After I saw the AI modified sticker, I realized I couldn't see the string or anything holding up the plant holder in the...
🎒 Fundraising Messaging Lessons: The Lola vs Waller's Coffee
Remember my tangent on The Lola’s fundraising efforts a couple weeks ago? Well—I have an update. And a new fundraising message I think we should learn from. The Lola Update They’ve reached a new agreement with their landlord and extended their deadline to July 31: “We reached an agreement that allows us to stay in our space, with more time to repay rent! We reached 41% of our Phase 1 goal, so we are grateful to have more time to get to 100%. The new PHASE 1 DEADLINE IS 7/31.” - From their...
I help brands leverage organic content on social media, email, and more.