On The Menu For This Week’s Tapas:

• [STORY] 🍷 Red, white, or rosé?
• [INSIGHT] 🧪 Testing, but make it an activity
• [BOOK REC] 📚 In a mess? This book scan help.

T-minus 30 days until my wedding!

Since this season is rapidly coming to an end, I’m sharing a story from wedding planning.

We went to Total Wine to taste test which wines we wanted for the big day. I walked out with 3 new favorites — a red, a white, and even a rosé.

Each wine needed to serve 2 purposes:

1. They needed to be something I would serve to a dinner guest.
2. They needed to be even-keel enough to please a crowd.

Here are the wines that won out!

• Red: A BOLD red blend — jammy cherry + a little milk chocolate.
• White: Sauvignon Blanc — Bright + juicy, with passionfruit + lime zest.
• Rosé: Round and fruity (without being too sweet), had hints of strawberry.

Even though I don’t drink except for special occasions anymore, these are definitely my new go-tos when I do.

Reply and tell me which one you’re most likely to grab a glass of!

Test New Ways To Test: Card Sorting

Remember: Testing doesn’t have to be a formal, boring period of A/B tests...

When creating new social media content, testing can be as casual as compiling your creative and caption options and asking 1-2 people which combinations feel the clearest or most compelling.

You can also try one of my favorite methods:

​Card Sorting can be incredibly helpful when breaking through decision fatigue and not knowing which way to go.

Essentially you sort cards into different categories (groundbreaking, I know).

But this activity can help understand the many ways you can categorize the same information.

This is the tool I use: https://uxmetrics.com/card-sorts.

What I'm Reading: 📚 How to Make Sense of Any Mess by Abby Covert

I discovered Abby Covert in 2017 while organizing a messy website.

Her book is my favorite resource for information architecture — the backbone of content strategy, SEO topic clusters, and site maps. If you want to get better at structuring any information so it makes sense, this is the book.

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Here's to tasting, testing, and trusting the process 🥂,