Last week, I shared how pursuing an ADHD diagnosis has changed how I work.

And anytime I talk about what’s going on behind the scenes, life and business, I get the most kind, thoughtful replies.

Genuinely, thank you, Reader.

I read every email. Each makes my day.

Every. Time.

All this feedback made me realize I need to lean more into that part of myself: Sharing what I'm having trouble with, so we BOTH can learn from it.

On The Menu For This Week’s Tapas:

• SOUTHERN SAYIN' 👩‍🔧 If it ain't broke...
• SERVICE 📓 1:1 Strategy Calls
• ASK 🗣️ What do you wanna know about the marketing funnel?

“If it aint broke, don’t fix it.”

Last week I tried switching from Gmail to Outlook and accidentally sent the same email to my bookkeeper six times. SIX. Because the darn software didn't put the email in the “Sent” folder. 🙃

I was trying to optimize my inbox, but it didn’t need optimizing.

I told myself Gmail was messy, outdated, and unprofessional. Outlook ended up being different, but NOT better.

I’ve found myself over-fixing in my business, too.

It happens when I have plenty of shiny, new ideas. Then I look at what I have and get a deep desire to burn it all down and start from scratch… But that's not helpful.

Here’s what I keep tell myself when that comes up:

• I don’t need to tear it down, I just need a fresh coat of paint (AKA Fix something small).
• I can start with a weekend DIY project (AKA Fix something small).
• I don’t have to do it all at once (AKA Fix something small).

And I don’t want you over-fixing or redoing perfectly good work, either.

If you’re second-guessing everything, swimming in open tabs you "just can't close", or rebuilding something for the third time, it might be time to stop spinning and just get a second opinion.

This is exactly what my 1:1 consulting calls are for.

Clients bring me their mess:

• their ugly content maps
• their unclear marketing funnels
• their panic around leadership's lofty Q4 marketing goals

I help them sort it, name it, and solve it through:

• screen shares
• recordings
• thought partnership
• finding a smoother path

And if I can’t help? I'll refund you.

It’s $200/hr and yes, you could even bring a friend and split the time.

Coming up:

I’m drafting a series about the marketing funnel and how to plan content for each stage.

Reply and let me know:

• What you do / don't know about the marketing funnel?
• What part of the stage feels like the hardest for you right now?
• Where are people ghosting you: at the beginning, the middle, or right before they buy?
• If I could explain one thing about funnels for you in plain English, what would it be?

I'd love to answer them for you.

Until then, fix something small 🐜